How does a place of business succeed? First, the company needs to offer a great service or product, second, the company needs to be professional and courteous to its customers, and third, they need to continue to expand and to offer better and more interesting products. But what happens when the competition begins to catch up and offer greater deals at a lower cost? What happens when the bigger entity stands tall, stubborn in its dominance, refusing to change? A power shift is coming in the next couple of years and Microsoft needs to realize its tight grip on content and features must loosen if it is to stay the dominant player in the console space.