News: Producer J.J. Abrams and director Dan Trachtenberg have pulled a fast one and have secretly attached a new film teaser to select screenings of Michael Bays, 13 Hours: The Secret Soldiers of Benghazi and that teaser is for a film titled 10 Cloverfield Lane, a possible sequel to the 2008 monster thriller.
Thoughts: Back in 2007 a brilliant marketing campaign was born when screenings for the film Transformers were each accompanied by a strange and random trailer for what appeared to be a found footage film simply titled 1-18-08. The trailer played out as a long scene. There were no quick cuts, no bombastic music and no strange narrator. It begins happily enough with someone behind a camera interviewing their friends and coworkers about another friend they know who is apparently moving away for business. Taking place within a party the trailer continues with the audience still not knowing exactly what they are watching. Eventually loud noises can be heard outside the building and everyone rushes outside only to be shocked as explosions go off in the distance and the head of the Statue of Liberty crashes down into the street in which they are standing. Cue people screaming and the guy behind the camera repeatedly saying “oh my god”. The trailer then cut to black and the numbers 1-18-08 were displayed.
I remember seeing Transformers on opening day, young stupid me, and now I remember more about the trailer for what was then called 1-18-08 than I do about the damn movie I had paid to see. J.J Abrams and his production company Bad Robot are marketing geniuses. They know how to push buttons and create mystery and a sense of discovery. After the trailer premiered people everywhere soon discovered a huge viral marketing scheme for what would go on to become a film titled Cloverfield.
Whichever side of the fence you eventually fell on in regards to the quality of the finished product, nobody can deny that Cloverfield made a big splash when it released in early 2008. Since the films release there had been talks of an eventual sequel but, obviously, nothing ever came of it – until now…maybe.
In 2014 it was announced that director Dan Trachtenberg and producer J.J. Abrams were teaming up for a film titled Valencia. Little was said about the film other than that it would be a “post-apocalyptic thriller” and that it would star actors John Goodman, Mary Elizabeth Winstead, and John Gallagher Jr. That was the last anyone had heard about the film.
Fast forward to Thursday, January 14th and to the random Tweets of movie goers coming out of screenings for 13 Hours: The Secret Soldiers of Benghazi who were reporting that they had seen a teaser for a sequel to Cloverfield and the internet began to buzz with intrigue. Was a sequel in fact in production? If so why now and not back in 2009 when it would have made more sense? While it was certainly a strange, and random, event, it certainly lined up with how the original had handled things.
Luckily for us entertainment geeks we didn’t have to wait long for an official Teaser to appear online and for us to be able to see the surprise trailer for ourselves. The film is titled “10 Cloverfield Lane” and while we do not know for certain if it is a true sequel to Cloverfield, it definitely seems to live within its universe. I myself am assuming it is very much its own small story but that fans of the original kaiju film will get nice nods here and there and at least finally get an answer to what happened after New York fell.
Oh yeah, the movie comes out in two months!
And remember, even if the film is as polarizing as its predecessor, at least J.J. Abrams and Bad Robot productions have proven that there can still be secrets and surprises in Hollywood.